Sports Analytics: Integrating Predictive Athlete Performance & Mktg Campaigns

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Steve Fox, Principal Software Engineering Manager at Microsoft, will walk through Microsoft’s experience in predictive sports analytics using machine learning built on Microsoft’s Sports Performance Platform. He will discuss predicting injury and overall athlete wellness and how that translates to marketing the teams to corporate sponsors and fans.

You can find Steve’s LinkedIn profile here:

You can find more information on Microsoft’s Sports Performance Platform here:

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eSage Group is the organizer and sponsor for the LA and Seattle Marketing Analytics Groups.

Building a Better Data Driven Organization

Building a Better Data Driven Organization

Marketing organizations today know they need to implement data driven decision-for li 3making processes to drive greater ROI in their sales and marketing investments, improve customer engagement and optimize overall growth and profitability.  But how do organizations rapidly get an infrastructure up and running if they don’t currently have the required BI Engineers and Technical Analysts available to design, build and maintain the appropriate data flow processes, performance management infrastructure and analytics platforms?

eSage Group’s Solution

eSage Group has years of experience helping enterprise organizations define the appropriate KPI’s and dashboards to track the performance of their business; designing and building robust and modern enterprise data driven infrastructures; as well as providing the ongoing support necessary to keep these systems up to date, running smoothly and providing the high ROI demanded by the business.

eSage Group has BI Engineers and Technical Analysts with the required expertise in the latest data platforms and visualization tools.  We can supplement existing internal teams in areas where you need specific assistance, or we can help you get a new data driven infrastructure and KPI reporting environment up and running from scratch.  We provide the infrastructure help needed, so you can stay focused on running your business, optimizing your sales, marketing and operational initiatives and increasing revenue.

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  • Coordinate across stakeholders and organizational business units to gather performance tracking requirements.
  • Design Performance Management Dashboards and Visualization concepts.
  • Perform data source audits, map KPI’s to source data and identify data gaps.
  • Design, build and automate data consumption/ETL’s from multiple sources of varying data types, including: Relational (SQL Server, Oracle), Unstructured and Flat Files (CSV, Excel).
  • Gather, cleanse, validate and process complex data from sales, marketing, social, financial and operational systems.
  • Design, develop and configure Enterprise Data Warehouses (Traditional or Big Data), Analytics Platforms and associated KPI Dashboards (Tableau, Microsoft Power BI, etc).
  • Offer continual evaluation of performance analytics needs and integrate incremental infrastructure/visualization enhancements as required to keep pace with ever evolving business and infrastructure priorities.
  • Provide deep dive analysis, ad-hoc reporting, data governance and supplemental data source evaluations.

If you would like help implementing a modern and efficient data driven performance management infrastructure within your organization, or would like to hear more about the similar work we have done for other leading enterprise organizations like Microsoft, Disney and Sony Pictures;  please contact us via email at

The Road Ahead w/ Vanguard’s Head of Digital Integration and Analytics – February 21st

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Preparing For Data Driven Success in 2018 and Beyond

Rusty Rahmer, DAA President Elect and Head of Enterprise Digital Integration and Analytics at The Vanguard Group, will share his perspective on the trends and trajectory of our digital analytics industry, the challenges of the next generation of analytics, and how we as practitioners can best prepare for personal success. Topics include, Journey Analytics, Artificial Intelligence, combining Quantitative and Qualitative Data, and Data Science.
Based on his successes at Vanguard, Rusty will then provide guidance as to how organizations can build more successful teams and processes focused on gaining better data-driven, actionable insights to drive competitive advantage and greater customer satisfaction.

About Rusty

Rusty Rahmer, Head of Enterprise Digital Intelligence and Web Analytics at The Vanguard Group, is an experienced digital leader, with over 10 years of experience driving digital strategy, technology program planning, and delivery at Vanguard. Since 2013 Rusty has been leading Vanguard’s enterprise digital intelligence program and has since built and managed the firm’s Digital Intelligence Center of Excellence. Rusty’s expertise is centered in developing digital program strategy, inspiring business leadership to invest, and providing program leadership through organizational construction and operational transformation.


General Assembly – Downtown Seattle:  1218 3rd Ave, Suite 300  Seattle, WA 98101


6:30 – 7:00 : Networking
7:00 – 7:45 : Presentation
7:45 – 8:30 : Networking
Food and refreshment will be provided to all attendees


DAA Member: Free
Non Member: $10

DAA Register Now



Data-Driven Customer Journey Maps: Urgent Care at MultiCare Health System

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As health care continues to improve customer engagement in an ever evolving digital landscape, MultiCare Health System developed a Customer Journey Map for their new Urgent Care business line following months of research and data gathering.

At January 16th’s Seattle Marketing Analytics Meetup, MultiCare’s Executive Director of Analytics and Digital Strategy, Ann Goldman and Director of Media and Digital Communications, Marce Edwards Olsen, will provide a high level overview of the Customer Journey Map process, as well as discuss the unique analytic and strategic opportunities in retail health.

For additional details and to RSVP, click below:

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Mastering Your MarTech Stack – January 9th’s LA Marketing Analytics Group

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Most CMOs today spend more on technology than many CTOs. With a new “shiny object” appearing daily, it’s hard to know where to focus. What AdTech/MarTech tools should you be using? What 1st, 2nd, 3rd Party Data will improve your marketing? How do marketers make sense of it all?

At January 9th’s LA Marketing Analytics Group,  Mark Osborne, Senior Director of Client Success at Conversion Logic, will share his strategic framework for evaluating current marketing challenges through the lens of potential technology solutions. Included, are interactive calculators for ranking current organizational readiness, comparing alternate solutions, and tracking your path to digital transformation covering many popular buzzwords and acronyms like CRM, DMP, attribution, automation, and more. After his presentation you’ll be able to create a strategic vision for your organization and prioritize marketing technology projects that will make the biggest impact, with the least effort, as quickly as possible.

Mark has spent his entire career in marketing technology, digital strategy, attribution and much more. Currently, he is writing a book titled “Mastering Your MarTech Stack: A guide to getting the most from customer data and marketing technology” which will release sometime in 2018.


Where:  General Assembly – Santa Monica (map)
When:  January 9th at 6:30-9:00pm
Cost: Free (Appetizers and beverages provided by eSage Group)

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Starbucks’ Nirvana – Nov 28 – Seattle Mktg Analytics Meetup

Rani MadhuraSr. Advanced Analytics Manager at Starbucks, will share with us details around Starbucks’ mission critical Digital Order Management Initiative. The initiative’s goal is to consolidate the Mobile and Café orders to improve customer wait time via creatively managed Order and Item Sequencing decisions.

She will also share on Starbucks’ Capacity Planning Initiative, including

1.  Insights derived from their integration of the cross-functional datasets from Asset Management, Labor Productivity and Store Level Transactional Data Systems

2.  Key Metrics identified to effectively manage inventory levels and dynamic labor allocation

Rani will finally discuss ROI, best practices and future considerations for both initiatives.

Don’t miss this one!!



eSage Group ( is the organizer and sponsor for the LA ( and Seattle Marketing Analytics Groups.