Join us on March 19th for the Seattle Marketing Analytics Group’s Event – Modern Day CRM (er, CDP?) – What Data do You Need to be Effective? w/ Samsonite and TUMI

eSage Group's Seattle Marketing Analytics Group presents Charlie Cole, Global Chief eCommerce Officer at Samsonite and Chief Digital Officer at TUMI to present "Modern day CRM (er, CDP?) – What Data do You Need to be Effective?” Customer data needs have changed within organizations over the last 5 years arguably more than ever before. Between... Continue Reading →

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eSage Group Presents March 5th’s Los Angeles Marketing Analytics Group Event: Fan Analytics w/Benny Tran, SVP, Development & Strategy at Los Angeles Football Club

Announcing: eSage Group’s 58th installment of the L.A. Marketing Analytics Group presenting Fan Analytics with Benny Tran, Senior Vice President, Development and Strategy at Los Angeles Football Club (LAFC) A stadium equipped with technology like no other, thousands of passionate fans, mobile devices in hand experiencing the game like none have ever experienced. This is... Continue Reading →

Join us on February 5th for the Los Angeles Marketing Analytics Group’s Event – A Fireside Chat: Challenges and Opportunities Introducing New Tech Within a Mature Company w/ Warner Bros. Ent.

eSage Group’s L.A. Marketing Analytics Group Presents Keith Camoosa, SVP, Data Intelligence at Warner Bros. Entertainment A Fireside Chat: Challenges and Opportunities Introducing New Tech Within a Mature Company Join us as Keith discusses: • Stakeholder Adoption • Eliminating Redundancy with Tools and Platforms • Streaming Platforms and the Insights Within You can view Keith... Continue Reading →

February 19th’s Seattle Marketing Marketing Analytics Group Event – Direct to Consumer: Everybody wants it. How Unilever is making it happen

eSage Group's Seattle Marketing Analytics Group presents Maureen Shannon, Sr. eCommerce Strategy Manager at Unilever These days, big brands are focusing on growing their Direct-to-Consumer channels as the small DTC companies are slowly chipping away at their market share and the importance of owning your customer data grows. Join us as Maureen Shannon, Sr. eCommerce... Continue Reading →

Join us in Bellevue on February 28th for the Seattle Marketing Analytics Group’s Event – “Using Machine Learning to Better Understand & Target Customers” w/ Expedia Group

After many years of meeting exclusively in Seattle, we are excited to co-host our 1st event on the EAST SIDE with Expedia Group! This is in addition to our event on 2/19 in SODO - we hope you can make it to both! eSage Group's Marketing Analytics Group presents Michael Lisin, Senior Manager, Strategy &... Continue Reading →

Join us on January 15th for the Seattle Marketing Analytics Group’s Event – “Data Science Demystified, a Path From Digital Analytics” w/ Ian Thomas of the Digital Analytics Association

eSage Group's Marketing Analytics Group presents Ian Thomas, Director at the Digital Analytics Association, to discuss "Data Science Demystified: A Path From Digital Analytics." These days, it seems that everybody wants to be a Data Scientist. But what exactly is Data Science, and how does it differ from Digital Analytics? In this presentation, Ian Thomas... Continue Reading →

January 17th’s Los Angeles Marketing Analytics Group Event – Retention Analytics in a Shrinking Industry w/ Xander Phoenix of AT&T

eSage Group’s L.A. Marketing Analytics Group Presents Xander Phoneix, Associate Director of Customer Retention Marketing Analytics with AT&T Join us as Xander provides an intriguing presentation that discusses how analytics are used at AT&T – from segmentation to ultimately saving customers while combating an industry that is shrinking and competition that is narrowing. Xander will... Continue Reading →

November 27th’s Seattle Marketing Analytics Group Event – Scientific Experimentation in Marketing to Gain Competitive Advantage w/ Carlos Avello of eBay

eSage Group's Marketing Analytics Group presents, Carlos Avello, Director of Paid Internet Marketing Analytics at eBay Inc, to discuss "Scientific Experimentation in Marketing to Gain Competitive Advantage." Join us as Carlos discusses various methodologies around experimentation in the opportunity mining space. With a goal of finding profitability where others cannot, eBay uses experimentation and testing... Continue Reading →

Join us at November 6th’s Los Angeles Marketing Analytics Group Event – How Data Science is Driving Customer Satisfaction w/ Sujay Kar of FabFitFun

eSage Group’s L.A. Marketing Analytics Group Presents Sujay Kar, Head of BI & Analytics with FabFitFun, speaking on "How Data Science is Driving Customer Satisfaction." His presentation will focus on: The Smart Phone Changes Everything Trusted Friends are the Most Influential Fashion’s Rendezvous with Personalization Membership Looking to the future Sujay oversees BI and Analytics... Continue Reading →

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