ama los angeles &
Cross Channel Customer Engagement
On September 12, 2013, AMA Los Angeles and eSage Group presents the first in a series of panels on Cross Channel Customer Engagement. Enjoy an evening of learning and lively discussion from industry experts including:
Today as marketers, we are faced with the challenge of allocating marketing spend across more channels than ever before – social, web, TV, print, mobile, digital advertising, email, etc.
- How do we effectively evaluate the relevancy of a channel to our target customer?
- How do we measure what channels will give us the biggest bang for our buck?
- How can you influence the customer journey both on and off-line?
- How do you attribute sales?