This Just In….LA Marketing Analytics Group Teaches Attendees About Using Data Science to Inform Values Based Marketing Campaigns

Thank You!
…to everyone who joined us last Tuesday night for Ravi Iyer’s presentation on Using Data Science to Inform Values Based Marketing Campaigns. The slide deck from his presentation is now posted in our “Files” library at the LA Marketing Analytics Group home page: Group Homepage. Ravi Iyer is the Chief Data Scientist for Ranker and a consultant on Zenzi’s Social Values project.  He combines years of technical expertise with a PhD in psychology from the University of Southern California.  He publishes regularly in top scholarly journals and his research on moral psychology has been featured in the Wall Street Journal, New York Times, the Atlantic, the Los Angeles Times, and at South by Southwest Interactive.

Here’s what Ravi covered on Tuesday night:
Many companies are seeking to align their brands with the values of their consumers.  However, values can mean many things to many people.  Successfully micro-targeting the right people with the right message is essential for forward thinking marketers in the age of “big data”.  In his talk, Ravi blended case studies, academic research, and techniques from data science to show practical ideas on how your next marketing campaign can leverage data to inform a more meaningful, value-based connection with customers. We explored concepts like “Why do people buy things?”, “Big Data applied to values”, and “Predicting things that matter.” Ravi’s presentation was a wonderful mix of psychology and marketing data analytics tenets, all of which he spoke about from real world experience using his psychology and data sciences background.

eSage Group and American Marketing Association Los Angeles are excited to bring you this monthly speaker series every first Tuesday of the month. We always enjoy an evening of light appetizers, beer and wine provided by eSage Group: a systems integration and analytics consultancy combining heavy lifting technical chops with front end analytics. We help organizations rapidly integrate and transform customer data across disparate sources and perform powerful cross-channel analytics to derive deeper insight and extract maximum value from marketing and sales data.

Thanks again to all who attended, and sorry we missed those of you who couldn’t make it.
We hope to see you all next month at our Making Big Data Smart Data: The Actionable Insight Journey panel discussion with panelists from Beats by Dre, PR Newswire, and Live Analytics.

Author: Rob Lawrence is Business Development Representative in Southern California for eSage Group, President Elect 2014-15 for The American Marketing Association and Organizer of the monthly first Tuesday LA Marketing and Analytics Group.

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