Sports Analytics: Integrating Predictive Athlete Performance & Mktg Campaigns

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Steve Fox, Principal Software Engineering Manager at Microsoft, will walk through Microsoft’s experience in predictive sports analytics using machine learning built on Microsoft’s Sports Performance Platform. He will discuss predicting injury and overall athlete wellness and how that translates to marketing the teams to corporate sponsors and fans.

You can find Steve’s LinkedIn profile here:

You can find more information on Microsoft’s Sports Performance Platform here:

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eSage Group is the organizer and sponsor for the LA and Seattle Marketing Analytics Groups.

Author: Tina Munro

I am Director of Marketing for eSage Group. Check out my LinkedIn profile here:

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