April 3rd’s LA Mktg Analytics Group – Amanda Kozlowski, SVP of Digital Mktg @ Lionsgate

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If you are in LA, join us on next Tuesday, April 3rd for networking, appetizers, drinks and an enlightening presentation with Amanda Kozlowski, SVP of Digital Marketing @ Lionsgate Entertainment.

Amanda Kozlowski will share how non-direct to consumer brands, including in home entertainment, are looking to alternative means of sourcing conversion data including Automated Content Recognition (ACR) for purposes of modeling media attribution – and the additional audience insights that ACR can deliver to any advertiser. Lionsgate’s ACR partner TVadSync will also share some examples of how other brands are incorporating ACR data as a part of their analytics efforts.

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eSage Group, a boutique marketing analytics consultancy, is the organizer and sponsor for both the LA and Seattle Marketing Analytics Groups.

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