Upcoming eSage Group Events

April 17th – Seattle

T-Mobile has a very successful consumer business and a slick consumer marketing team that drives “un-carrier” moves that are increasing net new customers by 1 million or more a quarter. T-Mobile for Business is a fledgling organization that is leveraging a great consumer brand to create credibility and opportunities with businesses. In his presentation, Gavin Warrener, Director of Digital and Demand Generation @ T-Mobile, will discuss:

– Differences between B2B and B2C oriented brand analytics
– The unique data issues T-Mobile for Business has and how they are seeking to solve them
– The approach T-Mobile is taking to leverage their consumer marketing infrastructure and capability
– What the “perfect world” of tomorrow looks like for them

For full details and to RSVP, click here:

Register Now

May 1st – Los Angeles

Your organization is collecting and combining all kinds of data. The next step is to extract business value from it. To achieve that, you must be effective at communicating to stakeholders insights from your data through visuals and narrative.

In his presentation, Punnoose Isaac, Executive Director of Analytics Development at Edmunds.com, will share data storytelling best practices that will help you create engaging and compelling reports to inform stakeholders. Through more effective storytelling, you will be able to better present insights to inform marketing strategy, and in turn drive revenue.

For full details and to RSVP, click here:

Register Now

May 15th – Seattle

Customer Lifetime Value (CLV) is a proven tool for optimizing customer-acquisition and -lifecycle growth. However, CLV is often deemed out of reach for many marketing teams because of the cost of outsourcing it and lack of internal expertise. Groupon took an iterative approach to CLV that did not have a high cost-to-enter yet proved its worth early in the process.

Pip Courbois , Director of Data Science – Customer Group @ Groupon, will walk the audience through their iterative approach from initial segmentation models to statistical predictive modeling. Topics include:

– Introduction to Groupon & our Customer-First Marketing
– Groupon’s CLV approach contrasted to most out-of-the-box CLV solutions
– Low cost to entry CLV for lifecycle growth and acquisition
– Customer Lifetime Value Potential – the value of lifecycle growth events
– Uses for CLV within Groupon Marketing

For full details and to RSVP, click here:

Register Now

eSage Group is the organizer and sponsor for the LA  and Seattle Marketing Analytics Groups.


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