We’ve been told for decades that 1:1 marketing is the future, that it’s what all brands need in order to best service their customers, and that it’s a technology problem. When technology catches up, we’ll be able to do amazing marketing for our customers. But is that really true?
What does good CRM really look like today? Let’s explore some of the history and myths about CRM over the last thirty years, examine the journey through a martech lens, and see what tomorrow looks like.
You can view Glenn White’s LinkedIn Profile here: http://bit.ly/2uQM1ls