Join us on January 15th for the Seattle Marketing Analytics Group’s Event – “Data Science Demystified, a Path From Digital Analytics” w/ Ian Thomas of the Digital Analytics Association

eSage Group’s Marketing Analytics Group presents Ian Thomas, Director at the Digital Analytics Association, to discuss “Data Science Demystified: A Path From Digital Analytics.”

These days, it seems that everybody wants to be a Data Scientist. But what exactly is Data Science, and how does it differ from Digital Analytics? In this presentation, Ian Thomas will unpack the key elements of the Data Science process, the skills that make up the foundation of Data Science, and how a Digital Analyst can acquire the skills to start bringing more Data Science into their work every day.

You can view Ian’s LinkedIn Profile here.

You can view Ian’s Blog, “Lies, Damned Lies… The Unreliable World of Digital Marketing Analytics,” here.

Seattle 2018 RSVP Button


eSage Group ( ) is the organizer and sponsor for the LA ( ) and Seattle Marketing Analytics Groups.

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