After many years of meeting exclusively in Seattle, we are excited to co-host our 1st event on the EAST SIDE with Expedia Group! This is in addition to our event on 2/19 in SODO – we hope you can make it to both!
eSage Group’s Marketing Analytics Group presents Michael Lisin, Senior Manager, Strategy & Analytics & Stephanie Tong, Data Scientist, Marketing Content at Expedia Group to discuss, “Using Machine Learning to Better Understand & Target Customers.”
Please join us as Michael and Stephanie discuss how Expedia Group is using machine learning to help them unlock the answers to:
• Giving the right promotion to the right customer at the right time
• How Expedia does large-scale text optimization for marketing e-mails
• Learning what content to send at different stages of the customer cycle, across products, across countries