eSage Group’s Seattle Marketing Analytics Group presents Charlie Cole, Global Chief eCommerce Officer at Samsonite and Chief Digital Officer at TUMI to present “Modern day CRM (er, CDP?) – What Data do You Need to be Effective?”
Customer data needs have changed within organizations over the last 5 years arguably more than ever before. Between privacy concerns, multiple points of distribution, multiple points of contact and the need to differentiate your brand over the long term – the traditional ‘CRM’ is all but dead. The Customer Data Platform has become a Gartner quadrant only within the last 2 years, so the technology is still largely misunderstood and misused. Let’s discuss what a CDP truly is (and isn’t) and what your customer data infrastructure should look like.
You can view Charlie’s LinkedIn Profile here.