January 17th’s Los Angeles Marketing Analytics Group Event – Retention Analytics in a Shrinking Industry w/ Xander Phoenix of AT&T

eSage Group’s L.A. Marketing Analytics Group Presents Xander Phoneix, Associate Director of Customer Retention Marketing Analytics with AT&T Join us as Xander provides an intriguing presentation that discusses how analytics are used at AT&T – from segmentation to ultimately saving customers while combating an industry that is shrinking and competition that is narrowing. Xander will... Continue Reading →

November 27th’s Seattle Marketing Analytics Group Event – Scientific Experimentation in Marketing to Gain Competitive Advantage w/ Carlos Avello of eBay

eSage Group's Marketing Analytics Group presents, Carlos Avello, Director of Paid Internet Marketing Analytics at eBay Inc, to discuss "Scientific Experimentation in Marketing to Gain Competitive Advantage." Join us as Carlos discusses various methodologies around experimentation in the opportunity mining space. With a goal of finding profitability where others cannot, eBay uses experimentation and testing... Continue Reading →

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