July 10th’s LA Marketing Analytics Group – A “Start-Up” Reporting & Analytics Group is Born Out of Crisis @ Bank of America

During the financial crisis of 2007, investors started asking for mortgage loans to be purchased back at unprecedented volumes due to so many bad loans in the marketplace. Arm Loans with outrageous APR increases were maturing and loan recipients were defaulting at rates never seen before. The investors, who at one time purchased the loans... Continue Reading →

Implementing Machine Learning For Deeper Marketing Insights

Does your sales and marketing organization want to leverage the valuable insights derived from Machine Learning technology, but you currently don’t have the available technical resources on board to get started?  eSage Group can help you leverage your current analytics infrastructure and implement the latest Machine Learning tools to better understand your customers and optimize... Continue Reading →

May 15th’s Seattle Marketing Analytics Group – Practical CLV for Marketing Optimization w/ Pip Courbois of Groupon

Customer Lifetime Value (CLV) is a proven tool for optimizing customer-acquisition and -lifecycle growth. However, CLV is often deemed out of reach for many marketing teams because of the cost of outsourcing it and lack of internal expertise. Groupon took an iterative approach to CLV that did not have a high cost-to-enter yet proved its... Continue Reading →

Upcoming eSage Group Events

April 17th - Seattle T-Mobile has a very successful consumer business and a slick consumer marketing team that drives “un-carrier” moves that are increasing net new customers by 1 million or more a quarter. T-Mobile for Business is a fledgling organization that is leveraging a great consumer brand to create credibility and opportunities with businesses.... Continue Reading →

Building a Better Data Driven Organization

Marketing organizations today know they need to implement data driven decision-making processes to drive greater ROI in their sales and marketing investments, improve customer engagement and optimize overall growth and profitability.  But how do organizations rapidly get an infrastructure up and running if they don’t currently have the required BI Engineers and Technical Analysts available... Continue Reading →

April 17th’s Seattle Mktg Analytics Group – Building a Data Oriented Marketing Team – Gavin Warrener of T-Mobile

T-Mobile has a very successful consumer business and a slick consumer marketing team that drives “Un-Carrier” moves that are increasing net new customers by 1 million or more a quarter. T-Mobile for Business is a fledgling organization that is leveraging a great consumer brand to create credibility and opportunities with businesses. In his presentation, Gavin... Continue Reading →

April 3rd’s LA Mktg Analytics Group – Amanda Kozlowski, SVP of Digital Mktg @ Lionsgate

If you are in LA, join us on next Tuesday, April 3rd for networking, appetizers, drinks and an enlightening presentation with Amanda Kozlowski, SVP of Digital Marketing @ Lionsgate Entertainment. Amanda Kozlowski will share how non-direct to consumer brands, including in home entertainment, are looking to alternative means of sourcing conversion data including Automated Content... Continue Reading →

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