Data-Driven Customer Journey Maps: Urgent Care at MultiCare Health System

As health care continues to improve customer engagement in an ever evolving digital landscape, MultiCare Health System developed a Customer Journey Map for their new Urgent Care business line following months of research and data gathering. At January 16th’s Seattle Marketing Analytics Meetup, MultiCare’s Executive Director of Analytics and Digital Strategy, Ann Goldman and Director... Continue Reading →

Starbucks’ Nirvana – Nov 28 – Seattle Mktg Analytics Meetup

Rani Madhura, Sr. Advanced Analytics Manager at Starbucks, will share with us details around Starbucks’ mission critical Digital Order Management Initiative. The initiative's goal is to consolidate the Mobile and Café orders to improve customer wait time via creatively managed Order and Item Sequencing decisions. She will also share on Starbucks’ Capacity Planning Initiative, including 1.  Insights derived... Continue Reading →

Marketing Attribution Preparedness

As a digital marketer, you have almost endless data at your fingertips. If impactful marketing attribution is your objective, you don’t need it all – just the right data: User Identifiers, Timestamps, Media Data, and Channel Data. Gather (and govern!) these four types of data to allow your attribution efforts to tell your story effectively.... Continue Reading →

Disrupting Hollywood Paradigms with Analytics

At the April 4th L.A. Marketing Analytics Group, Matt Marolda, Chief Analytics Office at Legendary Entertainment presented on Disrupting Hollywood Paradigms with Analytics. We were treated with some very interesting and thought provoking innovations that Matt and his team at Legendary Entertainment are working on to uncover powerful insights about mainstream box office audiences in the US and worldwide. This insightful information helps inform marketing tactics and overall production investment strategies.

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