Marketing organizations today know they need to implement data driven decision-making processes to drive greater ROI in their sales and marketing investments, improve customer engagement and optimize overall growth and profitability. But how do organizations rapidly get an infrastructure up and running if they don’t currently have the required BI Engineers and Technical Analysts available... Continue Reading →
T-Mobile has a very successful consumer business and a slick consumer marketing team that drives “Un-Carrier” moves that are increasing net new customers by 1 million or more a quarter. T-Mobile for Business is a fledgling organization that is leveraging a great consumer brand to create credibility and opportunities with businesses. In his presentation, Gavin... Continue Reading →
We are excited to announce the next 2 months of Seattle Marketing Analytics Meetups. On April 17th, we have Gavin Warrener, Director of Digital and Demand Generation at T-Mobile, presenting Building a Data Oriented Marketing Team. In his presentation, Gavin will discuss Differences between B2B and B2C oriented brand analytics The unique data issues... Continue Reading →
Building a Better Data Driven Organization Marketing organizations today know they need to implement data driven decision-making processes to drive greater ROI in their sales and marketing investments, improve customer engagement and optimize overall growth and profitability. But how do organizations rapidly get an infrastructure up and running if they don’t currently have the required... Continue Reading →
At the April 4th L.A. Marketing Analytics Group, Matt Marolda, Chief Analytics Office at Legendary Entertainment presented on Disrupting Hollywood Paradigms with Analytics. We were treated with some very interesting and thought provoking innovations that Matt and his team at Legendary Entertainment are working on to uncover powerful insights about mainstream box office audiences in the US and worldwide. This insightful information helps inform marketing tactics and overall production investment strategies.
Over the last couple weeks since the 2016 Hadoop Summit in San Jose, eSage Group has been discussing the future of big data and enterprise analytics. Quick note – Data is data and data is produced by everything, thus big data is really no longer an important term. eSage Group is specifically focused on the... Continue Reading →
The landscape for marketing analytics solutions is more cluttered than ever with multiple options and approaches for marketing departments to consider. One option that we are seeing more and more of is a seductive offering that promises a simple, fast, nearly turnkey approach to getting analysis and insight from your growing stacks of data. The... Continue Reading →
On March 10th, eSage Group held its first Executive Evening Out at the exclusive Rainier Club in Downtown Seattle. The event was sponsored by Microsoft Advanced Analytics.
Please join us in this lively evening event sponsored and organized by eSage Group with co-sponsors Pointmarc and Cloudera. Hear a panel of industry experts from the areas of Wearables, Home Security/Automation, and Automotive: Jon Francis, Senior Data Scientist, Nike Brandon Bunker, Senior Director of Analytics, Vivint Justin Graham, Director of Product Management, INRIX Kristina Kerr... Continue Reading →