Please join us in this lively evening event sponsored and organized by eSage Group with co-sponsors Pointmarc and Cloudera. Hear a panel of industry experts from the areas of Wearables, Home Security/Automation, and Automotive:
Duane Bedard from eSage Group, a thought leader in the marketing analytics space, will moderate a discussion delving into the Internet of Things, where are we today, what the future holds and how marketers can best be prepared to take advantage of it to improve effectiveness of marketing campaigns and develop new revenue streams.
The Learning Lounge is presented with PSAMA and DAA.
When: May 15, 2014 Time: 6:00pm – 9:00pm
Where: Club Sur 2109 First Avenue South SODO, just south of the Starbucks Center
Cost: $25 includes beverages (alcoholic and non) and appetizers Parking is free and readily available after 6pm on First and side streets.
Check out the cool digs!
DONT MISS IT!
A First-Hand Conversation on the Internet of Things
The Internet of Things will profoundly re-shape marketing. As objects in all corners of our lives become connected to the web what does it mean for brands and customers? To help provide insight, and a lively discussion, eSage Group and PSAMA has arranged a premium collection of senior-level thinkers from some of the area’s strongest brands, all together on one panel.
See first-hand how Alaska Airlines is evolving air travel, how Vivint is revolutionizing digital homes and how Nike continues to be an innovator in wearables all through understanding the opportunities from the Internet of Things.
Learning Lounge: An All-New Event Format
At the Learning Lounge, Seattle Marketing Analytics Group, PSAMA members, and non-members alike are invited to join together for an evening at SUR, one of Seattle’s most talked-about venues. Enjoy food and drink (ticket prices includes cocktails and light hors d’oeuvres) while learning from some of the Northwest’s most innovative brands how the Internet of Things is starting to re-shape marketing.
Date: May 15th, 21014
Location: Club SUR, SODO, 2901 1st Avenue S
Tickets are $25 for all Seattle Marketing Analytics Group members!
Special Thanks to our co-sponsors!
The Learning Lounge is replacing the normal monthly MeetUp at Fado’s for the month of May. We will return to normal in June.
If folks like it, The Learning Lounge will hopefully become a quarterly (or so) event.
This article was posted by Shish Shirhar, Global Director of Big Data, Retail. He was one of our Making Big Data Smart Data panelists for last week’s PSAMA MarketMix.
Thanks to Duane Bedard & Tina Munro of eSageGroup, I participated in a panel discussion at MarketMix with the brilliant Data Scientists: Jason Gowans of Nordstrom and Jon Francis of Nike. Duane Bedard did an excellent job of moderating the conversation. I love his skill of condensing everything we said to short soundbytes that were ready to go on twitter 🙂 , and they did with hashtag #MarketMix.
Jon Francis shared interesting insights on the work he does on the ecommerce business at Nike. Jason Gowans runs the Nordstrom Data Lab and shared his perspectives on what it takes to walk the thin line between providing great customer experience through personalization and becoming “creepy”. We discussed where Big Data has proven value and where it has disappointed; talked about how Marketers can benefit from Big Data Analytics and what kind of data is useful for enhancing insights.
I spoke with several people in the audience after the session and one of the questions that stood out was: “How can we start small, working with multiple data sources?” My recommendation is to have a look at a tool that you most likely already have: Excel. Excel 2013 has some interesting new capabilities with PowerBI. The democratization of data and the democratization of tools is empowering everyone to get started working with multiple datasets, combine them and create great visualizations to derive insights. Check out some of the examples from my previous blog posts:
- Analyzing Seattle 911 Data using PowerBI
- Using Power Map to Analyze Public Retailer Data
- Visualizing Wal-mart
- Lets visualize Beer because it’s 5 pm somewhere
- How To: Visualize Real Time Flight Data & Correlate with Local Airport Weather
Last night I had Happy Hour with “The Moon Elevator Guy” or as I, one of the 80’s generation, like to call him…The Moon Man…(Think MTV for all of you that don’t get the reference).
Actually, his name is Michael Laine and he is working not only on the lunar elevator, but also some other really cool space related technologies!!! His company is LiftPort. Fascinating story! Good, not so good, ugly, and excellent, all in one!!!
He is truly a visionary! A man with incredible goals and the courage to pursue them while bringing along an amazing worldwide team of brilliant scientists, designers, etc. Seriously cool!! If you want to hear him speak, he is going to be the Lunch Keynote at this year’s PSAMA MarketMix on Market 26th! Check it out! www.marketmix.org #SpaceElevator
…to everyone who joined us last Tuesday night for Ravi Iyer’s presentation on Using Data Science to Inform Values Based Marketing Campaigns. The slide deck from his presentation is now posted in our “Files” library at the LA Marketing Analytics Group home page: Group Homepage. Ravi Iyer is the Chief Data Scientist for Ranker and a consultant on Zenzi’s Social Values project. He combines years of technical expertise with a PhD in psychology from the University of Southern California. He publishes regularly in top scholarly journals and his research on moral psychology has been featured in the Wall Street Journal, New York Times, the Atlantic, the Los Angeles Times, and at South by Southwest Interactive.
Here’s what Ravi covered on Tuesday night:
Many companies are seeking to align their brands with the values of their consumers. However, values can mean many things to many people. Successfully micro-targeting the right people with the right message is essential for forward thinking marketers in the age of “big data”. In his talk, Ravi blended case studies, academic research, and techniques from data science to show practical ideas on how your next marketing campaign can leverage data to inform a more meaningful, value-based connection with customers. We explored concepts like “Why do people buy things?”, “Big Data applied to values”, and “Predicting things that matter.” Ravi’s presentation was a wonderful mix of psychology and marketing data analytics tenets, all of which he spoke about from real world experience using his psychology and data sciences background.
eSage Group and American Marketing Association Los Angeles are excited to bring you this monthly speaker series every first Tuesday of the month. We always enjoy an evening of light appetizers, beer and wine provided by eSage Group: a systems integration and analytics consultancy combining heavy lifting technical chops with front end analytics. We help organizations rapidly integrate and transform customer data across disparate sources and perform powerful cross-channel analytics to derive deeper insight and extract maximum value from marketing and sales data.
Thanks again to all who attended, and sorry we missed those of you who couldn’t make it.
We hope to see you all next month at our Making Big Data Smart Data: The Actionable Insight Journey panel discussion with panelists from Beats by Dre, PR Newswire, and Live Analytics.
Author: Rob Lawrence is Business Development Representative in Southern California for eSage Group, President Elect 2014-15 for The American Marketing Association and Organizer of the monthly first Tuesday LA Marketing and Analytics Group.
A huge THANKS and congratulations to the AMA Los Angeles and the eSage Group marketing team for putting on another fantastic Panel discussion in Studio City, CA last night – the second in our “Learning Lounge” series. I had the honor of moderating an incredible panel of marketing experts who provided great insight into the challenges and opportunities of cross channel marketing. The panelists were:
Sarah Johnson – Manager of Multi-Brand Scale Marketing, Nestle
Joshua Cole – Vice President, Marketing & E-commerce at Universal Studios
Doug Barasch – Senior Director Digital Marketing and Strategy at Universal Music Group
Key take-aways from the discussion include:
- Analytics in no way replaces creativity, insight and inspiration in a great marketing campaign. Analytics does provides clues and customer insights that help increase the number of ideas that end up being winners.
- Marketing teams should not be siloed by channels. The focus needs to be on the customer and his/her journey across all of your channels. If marketing teams need to be focused, target them on key segments of your customer market (teens, new mothers, hard rock fans, etc.) and have the team become experts in leading that segment through all your channels to an eventual conversion.
- Gamification – coupled with a social media channel to allow customers to share game experiences can be a great way create highly engaged customers.
- Marketers need to be agile, experiment and not be afraid to fail in order to keep learning and mastering the rapidly evolving landscape of marketing channel
If you missed this one, you missed out on a great learning opportunity in a fun, “loungy”, environment. But lucky for you, there are more panels in this series coming up soon! Watch for our next Southern California Panel on Nov 14th and a Seattle Panel in Mid-January.