What is the Internet of Things? Why should marketers care? RSVP Now to find out!

Please join us in this lively evening event sponsored and organized by eSage Group with co-sponsors Pointmarc and Cloudera. Hear a panel of industry experts from the areas of Wearables, Home Security/Automation, and Automotive: Jon Francis, Senior Data Scientist, Nike Brandon Bunker, Senior Director of Analytics, Vivint Justin Graham, Director of Product Management, INRIX Kristina Kerr... Continue Reading →

Happy Hour with the Moon Man

Last night I had Happy Hour with "The Moon Elevator Guy" or as I, one of the 80's generation, like to call him...The Moon Man...(Think MTV for all of you that don't get the reference). Actually, his name is Michael Laine and he is working not only on the lunar elevator, but also some other... Continue Reading →

This Just In….LA Marketing Analytics Group Teaches Attendees About Using Data Science to Inform Values Based Marketing Campaigns

Thank You! …to everyone who joined us last Tuesday night for Ravi Iyer’s presentation on Using Data Science to Inform Values Based Marketing Campaigns. The slide deck from his presentation is now posted in our “Files” library at the LA Marketing Analytics Group home page: Group Homepage. Ravi Iyer is the Chief Data Scientist for Ranker and a consultant... Continue Reading →

Last night, eSage Group sponsored its 4th Seattle Marketing Analytics Group MeetUp. This month's presenter was Daniel Kissin, Sr. Analytics Manager at Expedia. The topic was: How to scientifically measure impact of TV advertisements on other channels, like websites, SEM and Online ads (or so-called 'halo' effect). Definitely a HOT topic for marketing these days!!... Continue Reading →

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