April 3rd’s LA Mktg Analytics Group – Amanda Kozlowski, SVP of Digital Mktg @ Lionsgate

If you are in LA, join us on next Tuesday, April 3rd for networking, appetizers, drinks and an enlightening presentation with Amanda Kozlowski, SVP of Digital Marketing @ Lionsgate Entertainment. Amanda Kozlowski will share how non-direct to consumer brands, including in home entertainment, are looking to alternative means of sourcing conversion data including Automated Content... Continue Reading →

Repost: Breaking Down the Silos

I am reposting this because I have heard during several discussion over the past few days, how organizational silos are difficult to break down - harder than integrating the data.  Thoughts? Harvard Business Review recently published the article "Advertising Analytics 2.0" in which it discusses the unprecedented amount of data available to help marketers manage... Continue Reading →

Breaking Down the Silos

Harvard Business Review recently published the article "Advertising Analytics 2.0" in which it discusses the unprecedented amount of data available to help marketers manage their marketing mix in today's multi-channel environment including both on and off-line. While there is vast opportunity, so is the challenge to sift through various data sources to tune down the... Continue Reading →

Breaking Down the Silos

Harvard Business Review recently published the article "Advertising Analytics 2.0" in which it discusses the unprecedented amount of data available to help marketers manage their marketing mix in today's multi-channel environment including both on and off-line. While there is vast opportunity, so is the challenge to sift through various data sources to tune down the... Continue Reading →

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