Sports Analytics: Integrating Predictive Athlete Performance & Mktg Campaigns – March 20th’s Seattle Mktg Analytics Meetup

Steve Fox, Principal Software Engineering Manager at Microsoft, will walk through Microsoft's experience in predictive sports analytics using machine learning built on Microsoft's Sports Performance Platform. He will discuss predicting injury and overall athlete wellness and how that translates to marketing the teams to corporate sponsors and fans. You can find Steve's LinkedIn profile here:... Continue Reading →

The Great Data Migration – Part One

I don’t care who doubts our ability to succeed, as long as it’s nobody on my team. – Kobe Bryant, Los Angeles Lakers Guard Prepare For Takeoff Everyone, these days, is jettisoning on premise storage and sending their data to the cloud. The reasons are varied, but generally come down to two factors: time and... Continue Reading →

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