At the April 4th L.A. Marketing Analytics Group, Matt Marolda, Chief Analytics Office at Legendary Entertainment presented on Disrupting Hollywood Paradigms with Analytics. We were treated with some very interesting and thought provoking innovations that Matt and his team at Legendary Entertainment are working on to uncover powerful insights about mainstream box office audiences in the US and worldwide. This insightful information helps inform marketing tactics and overall production investment strategies.
Last night, eSage Group sponsored its 4th Seattle Marketing Analytics Group MeetUp. This month's presenter was Daniel Kissin, Sr. Analytics Manager at Expedia. The topic was: How to scientifically measure impact of TV advertisements on other channels, like websites, SEM and Online ads (or so-called 'halo' effect). Definitely a HOT topic for marketing these days!!... Continue Reading →
Use the Promo Code ESAGEVIP to save 35%! Today as marketers, we are faced with the challenge of allocating marketing spend across more channels than ever before - social, web, TV, print, mobile, digital advertising, email, etc. How do we effectively evaluate the relevancy of a channel to our target customer? How do we measure... Continue Reading →
ama los angeles & esage group presents Cross Channel Customer Engagement On September 12, 2013, AMA Los Angeles and eSage Group presents the first in a series of panels on Cross Channel Customer Engagement. Enjoy an evening of learning and lively discussion from industry experts including: Doug Barasch - Universal Music Group - Sr. Director... Continue Reading →
I can't believe it has been two weeks since the AMA Los Angeles and eSage Group sponsored Big Data panel in LA. It was a full house at BlankSpaces in Downtown LA. The 3 panelists where Raj Babu from Universal Music Group, Christopher Bridges from ValueClick, and Brian Kao from AEG. eSage Group's Duane Bedard... Continue Reading →
Earlier this month at Concordia University in Irvine, CA, students and business owners met and chatted with a diverse panel of six marketing professionals on the topics of Social Media, its ramifications on marketing today, our personal lives, and the lives of our younger generations. This panel discussion event was organized, hosted and moderated by... Continue Reading →
Big data offers a lot of promise and opportunities for improving the way we do marketing. As floods of data pour in from social media, mobile, weblogs, digital advertising, CRM, POS, etc., companies need to effectively store it and develop robust analytics to mine the data for knowledge. By gaining new insights, marketers can tailor our marketing... Continue Reading →
With the proliferation of user interaction data available from digital sales and marketing channels, marketers now have more valuable knowledge than ever on their customers and how they interact across various marketing channels. Sources such as ecommerce sites, online video players, digital advertising systems and social media platforms like Facebook, Google +, Twitter and Pinterest... Continue Reading →