At the April 4th L.A. Marketing Analytics Group, Matt Marolda, Chief Analytics Office at Legendary Entertainment presented on Disrupting Hollywood Paradigms with Analytics. We were treated with some very interesting and thought provoking innovations that Matt and his team at Legendary Entertainment are working on to uncover powerful insights about mainstream box office audiences in the US and worldwide. This insightful information helps inform marketing tactics and overall production investment strategies.
ama los angeles & esage group presents Cross Channel Customer Engagement On September 12, 2013, AMA Los Angeles and eSage Group presents the first in a series of panels on Cross Channel Customer Engagement. Enjoy an evening of learning and lively discussion from industry experts including: Doug Barasch - Universal Music Group - Sr. Director... Continue Reading →
Written by Duane Bedard, CEO/President of eSage Group There was an interesting segment on NPR Friday morning regarding Electronic Arts and its slipping market share in the gaming space. http://www.npr.org/2012/05/04/152001799/game-giant-forced-to-play-catch-up While EA has been focusing on high end content, quality graphics, and celebrity actors/voices to make games, they have been consistently losing money and market... Continue Reading →