Mastering Your MarTech Stack – January 9th’s LA Marketing Analytics Group

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Most CMOs today spend more on technology than many CTOs. With a new “shiny object” appearing daily, it’s hard to know where to focus. What AdTech/MarTech tools should you be using? What 1st, 2nd, 3rd Party Data will improve your marketing? How do marketers make sense of it all?

At January 9th’s LA Marketing Analytics Group,  Mark Osborne, Senior Director of Client Success at Conversion Logic, will share his strategic framework for evaluating current marketing challenges through the lens of potential technology solutions. Included, are interactive calculators for ranking current organizational readiness, comparing alternate solutions, and tracking your path to digital transformation covering many popular buzzwords and acronyms like CRM, DMP, attribution, automation, and more. After his presentation you’ll be able to create a strategic vision for your organization and prioritize marketing technology projects that will make the biggest impact, with the least effort, as quickly as possible.

Mark has spent his entire career in marketing technology, digital strategy, attribution and much more. Currently, he is writing a book titled “Mastering Your MarTech Stack: A guide to getting the most from customer data and marketing technology” which will release sometime in 2018.

Details:

Where:  General Assembly – Santa Monica (map)
When:  January 9th at 6:30-9:00pm
Cost: Free (Appetizers and beverages provided by eSage Group)

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Blockchain- Transforming Marketing Attribution & Beyond – Nov 9th LA Marketing Analytics Meetup

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Blockchain is a hot topic these days! What is it? What does it mean for marketing and analytics?

Come to this month’s LA Marketing Analytics Group Meetup to hear Miguel Morales & Sam Kim, Co-Founders of Kr8os, give a crash course in Blockchain and then discuss its use in Open Attribution Modeling and Programmatic Affiliate Marketing.

Where:  General Assembly – Santa Monica (map)
When: November 9th at 6:30-9:00pm
Cost: Free (Appetizers and beverages provided by your organizer, eSage Group)


eSage Group  is the organizer and sponsor for the LA and Seattle Marketing Analytics Groups.