Customer Lifetime Value (CLV) is a proven tool for optimizing customer-acquisition and -lifecycle growth. However, CLV is often deemed out of reach for many marketing teams because of the cost of outsourcing it and lack of internal expertise. Groupon took an iterative approach to CLV that did not have a high cost-to-enter yet proved its... Continue Reading →
We are excited to announce the next 2 months of Seattle Marketing Analytics Meetups. On April 17th, we have Gavin Warrener, Director of Digital and Demand Generation at T-Mobile, presenting Building a Data Oriented Marketing Team. In his presentation, Gavin will discuss Differences between B2B and B2C oriented brand analytics The unique data issues... Continue Reading →
As health care continues to improve customer engagement in an ever evolving digital landscape, MultiCare Health System developed a Customer Journey Map for their new Urgent Care business line following months of research and data gathering. At January 16th’s Seattle Marketing Analytics Meetup, MultiCare’s Executive Director of Analytics and Digital Strategy, Ann Goldman and Director... Continue Reading →
Most CMOs today spend more on technology than many CTOs. With a new "shiny object" appearing daily, it's hard to know where to focus. What AdTech/MarTech tools should you be using? What 1st, 2nd, 3rd Party Data will improve your marketing? How do marketers make sense of it all? At January 9th's LA Marketing Analytics... Continue Reading →
As a digital marketer, you have almost endless data at your fingertips. If impactful marketing attribution is your objective, you don’t need it all – just the right data: User Identifiers, Timestamps, Media Data, and Channel Data. Gather (and govern!) these four types of data to allow your attribution efforts to tell your story effectively.... Continue Reading →
I don’t care who doubts our ability to succeed, as long as it’s nobody on my team. – Kobe Bryant, Los Angeles Lakers Guard Prepare For Takeoff Everyone, these days, is jettisoning on premise storage and sending their data to the cloud. The reasons are varied, but generally come down to two factors: time and... Continue Reading →
At the April 4th L.A. Marketing Analytics Group, Matt Marolda, Chief Analytics Office at Legendary Entertainment presented on Disrupting Hollywood Paradigms with Analytics. We were treated with some very interesting and thought provoking innovations that Matt and his team at Legendary Entertainment are working on to uncover powerful insights about mainstream box office audiences in the US and worldwide. This insightful information helps inform marketing tactics and overall production investment strategies.
Over the last couple weeks since the 2016 Hadoop Summit in San Jose, eSage Group has been discussing the future of big data and enterprise analytics. Quick note – Data is data and data is produced by everything, thus big data is really no longer an important term. eSage Group is specifically focused on the... Continue Reading →