May 15th’s Seattle Marketing Analytics Group – Practical CLV for Marketing Optimization w/ Pip Courbois of Groupon

Customer Lifetime Value (CLV) is a proven tool for optimizing customer-acquisition and -lifecycle growth. However, CLV is often deemed out of reach for many marketing teams because of the cost of outsourcing it and lack of internal expertise. Groupon took an iterative approach to CLV that did not have a high cost-to-enter yet proved its... Continue Reading →

Upcoming eSage Group Events

April 17th - Seattle T-Mobile has a very successful consumer business and a slick consumer marketing team that drives “un-carrier” moves that are increasing net new customers by 1 million or more a quarter. T-Mobile for Business is a fledgling organization that is leveraging a great consumer brand to create credibility and opportunities with businesses.... Continue Reading →

April 17th’s Seattle Mktg Analytics Group – Building a Data Oriented Marketing Team – Gavin Warrener of T-Mobile

T-Mobile has a very successful consumer business and a slick consumer marketing team that drives “Un-Carrier” moves that are increasing net new customers by 1 million or more a quarter. T-Mobile for Business is a fledgling organization that is leveraging a great consumer brand to create credibility and opportunities with businesses. In his presentation, Gavin... Continue Reading →

April 3rd’s LA Mktg Analytics Group – Amanda Kozlowski, SVP of Digital Mktg @ Lionsgate

If you are in LA, join us on next Tuesday, April 3rd for networking, appetizers, drinks and an enlightening presentation with Amanda Kozlowski, SVP of Digital Marketing @ Lionsgate Entertainment. Amanda Kozlowski will share how non-direct to consumer brands, including in home entertainment, are looking to alternative means of sourcing conversion data including Automated Content... Continue Reading →

Starbucks’ Nirvana – Nov 28 – Seattle Mktg Analytics Meetup

Rani Madhura, Sr. Advanced Analytics Manager at Starbucks, will share with us details around Starbucks’ mission critical Digital Order Management Initiative. The initiative's goal is to consolidate the Mobile and Café orders to improve customer wait time via creatively managed Order and Item Sequencing decisions. She will also share on Starbucks’ Capacity Planning Initiative, including 1.  Insights derived... Continue Reading →

Marketing Attribution Preparedness

As a digital marketer, you have almost endless data at your fingertips. If impactful marketing attribution is your objective, you don’t need it all – just the right data: User Identifiers, Timestamps, Media Data, and Channel Data. Gather (and govern!) these four types of data to allow your attribution efforts to tell your story effectively.... Continue Reading →

Disrupting Hollywood Paradigms with Analytics

At the April 4th L.A. Marketing Analytics Group, Matt Marolda, Chief Analytics Office at Legendary Entertainment presented on Disrupting Hollywood Paradigms with Analytics. We were treated with some very interesting and thought provoking innovations that Matt and his team at Legendary Entertainment are working on to uncover powerful insights about mainstream box office audiences in the US and worldwide. This insightful information helps inform marketing tactics and overall production investment strategies.

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