The Future of Enterprise Analytics

Over the last couple weeks since the 2016 Hadoop Summit in San Jose, eSage Group has been discussing the future of big data and enterprise analytics.  Quick note – Data is data and data is produced by everything, thus big data is really no longer an important term.

hspeopleeSage Group is specifically focused on the tidal wave of sales and marketing data that is being collected across all channels, to name a few:

  • Websites – Cross multiple sites, Clicks, Pathing, Unstructured web logs, Blogs
  • SEO –  Search Engine, Keywords, Placement, URL Structure, Website Optimization
  • Digital Advertising – Format, Placement, Size, Network
  • Social
    • Facebook – Multiple pages, Format (Video, Picture, GIF), Likes (now with emojis), Comments, Shares, Events, Promoted, Platform (mobile, tablet, PC) and now Facebook Live
    • Instagram – Picture vs Video, Follows, Likes, Comments, Reposts (via 3rd Party apps), LiketoKnow.it, Hashtags, Platform
    • Twitter – Likes, RT, Quoted RT, Promoted, Hashtags, Platform
    • SnapChat – Follows, Unique views, Story completions, Screenshots.  SnapChat to say the least is still the wild west as to what brands can do to engage and ultimately drive behavior.

Then we have Off-Line (Print, TV, Events,  etc). Partners. 3rd Party DataDon’t get me started on International Data. 

Tired yet?

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While sales and marketing organizations see the value of analytics, they are hindered by what is accessible from the agencies they work with and by the difficulty of accessing internal siloed data stored across functions within the marketing organization – this includes central corporate marketing, divisional/product groups, field marketing, product planning, market research and operations.

Marketers are hindered by access to the data and the simple issue of not knowing what data is being collected.  Wherever the data lies, it is often controlled by a few select people that service the marketers and don’t necessary know the value of the data they have collected.  Self-service and exploration is not possible yet.

Layer on top this the fact that agile marketing campaigns require real-time data (at least close real time) and accurate attribution/predictive analytics.

So, you can see there are a lot of challenges that face a marketing team, let alone the deployment of an enterprise analytics platform that can service the whole organization.

Now that I have outlined the business challenges, let’s look at what technologies were mentioned at the 2016 Hadoop Summit that are being developed to solve some of these issues.

  • Cloud, cloud, cloud– lots of data can be sent up, then actively used or sent to cold storage on or off prem.  All the big guys have the “best” cloud platform
  • Security – divisional and function roles, organization position, workflow
  • Self-Service tools – ease of data exploration, visualization, costs
  • Machine Learning and other predictive tools
  • Spark
  • Better technical tools to work with Hadoop, other analytics tools and data stores
  • And much more!  

Next post, we will focus on the technical challenges and tools that the eSage Group team is excited about.

Cheers! Tina

 

 

 

Executive Evening Out with eSage Group and Microsoft

On March 10th, eSage Group held its first Executive Evening Out at the exclusive Rainier Club in Downtown Seattle.  The event was sponsored by Microsoft Advanced Analytics.

15 Seattle area executives, from the likes of Starbucks, Trupanion, Allrecipes, Alaska Air, Disney and their guests joined us for a short presentation by Shish Shridhar, Worldwide Director for Business Intelligence Solutions – Retail for Microsoft, then sat down to a 5 course meal with wine pairings presented by The Rainier Club sommelier.

Microsoft has a powerful offering, from Azure Machine Learning, Cortana Analytics Suite, SQL 2016 and PowerBI. It was definitely a learning experience along with a wonderful meal and wines.

 

Immediate Job Opening – Mexico Based Microsoft BI Stack Engineer

Microsoft BIThe eSage Group is a Marketing Data Analytics firm established in 1998, headquartered in Seattle, Washington, USA. We have Fortune 500 clients including Disney, the LA Times, and Microsoft.

 Our company is always on the lookout for talented developers at all levels in both Mexico and the US. We have worked hard to create a company culture of sharp, quick learning, hardworking professionals who enjoy being part of a winning team with high expectations. As such, we hire self-motivated people with excellent technical abilities who also exhibit keen business acumen and a drive for customer satisfaction and solving our client’s business challenges.

 We have a strong remote team in various locations in Mexico, including Monterrey, Aguascalientes, Mexico City, and Guadalajara. All employees work from home. All employees are full-time employees, not contractors.


We need  Mid-Level Software Engineers (3+ years of experience) with the Microsoft BI stack.esage 2logo

All candidates must have a strong interested in business intelligence and marketing analytics. They must be willing to work with other companies at the same time. They must have a strong desire to understand business problems and look to disparate data sources to integration to gain insights to help solve the business problems.

Qualifications/Experience
• Advanced English Skills both written and spoken
• Advanced Excel and SQL skills
• Strong past data analysis experience
• Good oral and written communication skills
• A keen eye for detail is required. This person must be extremely detail oriented
• Ability to produce high quality, accurate, deliverables
• Proven ability to work under pressure with deadlines
• Ability to learn quickly, follow direction, and execute tasks independently

Technical Skills
• SQL Server
Knowledge of databases, stored procedures, and writing T-SQL script. Should know about primary and foreign keys, indexes and why they are important. Should know how to use temporary tables and know something about the use of cursors within a script. Basic error handling within a script would also be nice.

• OLAP / Analysis Services
Ability to design and build an OLAP database within Visual Studio. Understand the following concepts: Data Source View, calculated measures, named set, referenced dimension, Measure Group. Able to deploy and process an OLAP database. Understanding of basic MDX and how it is different from SQL. Knows the difference between a set, a tuple, and a value.

• SSIS (Integration Services)
Experience designing SSIS packages that can extract, transform, and load data. Use of Data Flow and Script Task components. Able to use C# and variables within SSIS. Able to package and deploy SSIS components.

• C# / .NET Framework
This includes the ability to create custom classes, interfaces, and events. Understands concepts like inheritance, polymorphism, referenced assemblies, and delegates. Should be comfortable working with lists (.NET or custom) and familiar with the standard .NET types arrays, dictionaries, lists, structs. Knowledge of Generics is a plus.

Please email your resume to tinam (at) esagegroup (.) com and/or complete form below.