Building a Better Data Driven Organization Marketing organizations today know they need to implement data driven decision-making processes to drive greater ROI in their sales and marketing investments, improve customer engagement and optimize overall growth and profitability. But how do organizations rapidly get an infrastructure up and running if they don’t currently have the required... Continue Reading →
Preparing For Data Driven Success in 2018 and Beyond Rusty Rahmer, DAA President Elect and Head of Enterprise Digital Integration and Analytics at The Vanguard Group, will share his perspective on the trends and trajectory of our digital analytics industry, the challenges of the next generation of analytics, and how we as practitioners can best... Continue Reading →
Most CMOs today spend more on technology than many CTOs. With a new "shiny object" appearing daily, it's hard to know where to focus. What AdTech/MarTech tools should you be using? What 1st, 2nd, 3rd Party Data will improve your marketing? How do marketers make sense of it all? At January 9th's LA Marketing Analytics... Continue Reading →
On March 10th, eSage Group held its first Executive Evening Out at the exclusive Rainier Club in Downtown Seattle. The event was sponsored by Microsoft Advanced Analytics.
It was quite a year for both the LA and Seattle Marketing Analytic MeetUps! We had terrific speakers share on current topics! In LA, we had Nevious Osborne of Beats by Dre talking effective dashboards, Peter Taylor of Belkin talking IoT analytics and Punnoose Isaac of Edmunds.com talking on how to build an analytics infrastructure, just... Continue Reading →
The eSage Group is a Marketing Data Analytics firm established in 1998, headquartered in Seattle, Washington, USA. We have Fortune 500 clients including Disney, the LA Times, and Microsoft. Our company is always on the lookout for talented developers at all levels in both Mexico and the US. We have worked hard to create a... Continue Reading →
Last night, eSage Group sponsored its 4th Seattle Marketing Analytics Group MeetUp. This month's presenter was Daniel Kissin, Sr. Analytics Manager at Expedia. The topic was: How to scientifically measure impact of TV advertisements on other channels, like websites, SEM and Online ads (or so-called 'halo' effect). Definitely a HOT topic for marketing these days!!... Continue Reading →
A huge THANKS and congratulations to the AMA Los Angeles and the eSage Group marketing team for putting on another fantastic Panel discussion in Studio City, CA last night – the second in our “Learning Lounge” series. I had the honor of moderating an incredible panel of marketing experts who provided great insight into the challenges... Continue Reading →