Seattle Marketing Analytics MeetUp WrapUp!

Daniel Kissin presenting
Seattle Marketing Analytics MeetUp

Last night, eSage Group sponsored its 4th Seattle Marketing Analytics Group MeetUp. This month’s presenter was Daniel Kissin, Sr. Analytics Manager at Expedia. The topic was:

How to scientifically measure impact of TV advertisements on other channels, like websites, SEM and Online ads (or so-called ‘halo’ effect).

Definitely a HOT topic for marketing these days!!

It was a great turn out with lots of good dialog around marketing analytics. Also, it was a fun learning environment with good food and beer!

Next month, November 19th, Tableau Software is going to be presenting on data visualization. Make sure to join the MeetUp to register and get updates. It is free!!!

Also, we are starting a Marketing Analytics MeetUp in LA! It is on November 5th. Check it out if you live down there!!

Beer and Food almost make marketing analytics fun!!
Beer and Food almost make marketing analytics fun!!



A huge THANKS and congratulations to the AMA Los Angeles and the eSage Group marketing team for putting on another fantastic Panel discussion in Studio City, CA last night – the second in our “Learning Lounge” series.  I had the honor of moderating an incredible panel of marketing experts who provided great insight into the challenges and opportunities of cross channel marketing.  The panelists were:

Sarah Johnson – Manager of Multi-Brand Scale Marketing, Nestle

Joshua Cole – Vice President, Marketing & E-commerce at Universal Studios

Doug Barasch – Senior Director Digital Marketing and Strategy at Universal Music Group

Key take-aways from the discussion include:

  •  Analytics in no way replaces creativity, insight and inspiration in a great marketing campaign.  Analytics  does provides clues and customer insights that help increase the number of ideas that end up being winners.
  •  Marketing teams should not be siloed by channels.  The focus needs to be on the customer and his/her journey across all of your channels.  If marketing teams need to be focused, target them on key segments of your customer market (teens, new mothers, hard rock fans, etc.) and have the team become experts in leading that segment through all your channels to an eventual conversion.
  • Gamification – coupled with a social media channel to allow customers to share game experiences can be a great way create highly engaged customers.
  • Marketers need to be agile, experiment and not be afraid to fail in order to keep learning and mastering the rapidly evolving landscape of marketing channel

If you missed this one, you missed out on a great learning opportunity in a fun, “loungy”, environment.   But lucky for you, there are more panels in this series coming up soon!  Watch for our next Southern California Panel on Nov 14th and a Seattle Panel in Mid-January.


REGISTER NOW! September 12th Cross-Channel Engagement Panel in LA


Use the Promo Code ESAGEVIP to save 35%!

Today as marketers, we are faced with the challenge of allocating marketing spend across more channels than ever before – social, web, TV, print, mobile, digital advertising, email, etc.
  • How do we effectively evaluate the relevancy of a channel to our target customer?
  • How do we measure what channels will give us the biggest bang for our buck?
  • How can you influence the customer journey both on and off-line?
  • How do you attribute sales?
On September 12th, enjoy an evening of learning and lively discussion with industry experts including:

Doug BaraschUniversal Music Group
Sr. Director of Digital Marketing and Strategy

Joshua ColeUniversal Studios
VP of Marketing and e-Commerce

Sarah JohnsonNestle USA
Manager of Multi-Brand Scale Marketing

Moderator will be Duane BedardeSage Group
Founder & President

Date: September 12, 2013
Time: 6:30pm-9:30pm
Where: CAP Theatre map
13752 Ventura Blvd
Sherman Oaks, CA 91423
Cost: $35 for Members
$45 for Non-Members
$50 at Door
Cost includes entrance to event, light appetizers,
and beverages
Register now
Use the Promo Code ESAGEVIP to save 35%!