Disrupting Hollywood Paradigms with Analytics

At the April 4th L.A. Marketing Analytics Group, Matt Marolda, Chief Analytics Office at Legendary Entertainment presented on Disrupting Hollywood Paradigms with Analytics. We were treated with some very interesting and thought provoking innovations that Matt and his team at Legendary Entertainment are working on to uncover powerful insights about mainstream box office audiences in the US and worldwide. This insightful information helps inform marketing tactics and overall production investment strategies.

This Just In….LA Marketing Analytics Group Teaches Attendees About Using Data Science to Inform Values Based Marketing Campaigns

Thank You! …to everyone who joined us last Tuesday night for Ravi Iyer’s presentation on Using Data Science to Inform Values Based Marketing Campaigns. The slide deck from his presentation is now posted in our “Files” library at the LA Marketing Analytics Group home page: Group Homepage. Ravi Iyer is the Chief Data Scientist for Ranker and a consultant... Continue Reading →

Last night, eSage Group sponsored its 4th Seattle Marketing Analytics Group MeetUp. This month's presenter was Daniel Kissin, Sr. Analytics Manager at Expedia. The topic was: How to scientifically measure impact of TV advertisements on other channels, like websites, SEM and Online ads (or so-called 'halo' effect). Definitely a HOT topic for marketing these days!!... Continue Reading →

Got Data? Big Data Panel in LA a success!

I can't believe it has been two weeks since the AMA Los Angeles and eSage Group sponsored Big Data panel in LA. It was a full house at BlankSpaces in Downtown LA. The 3 panelists where Raj Babu from Universal Music Group, Christopher Bridges from ValueClick, and Brian Kao from AEG. eSage Group's Duane Bedard... Continue Reading →

eSage Group supports Social Media Harvest 2013!

Earlier this month at Concordia University in Irvine, CA, students and business owners met and chatted with a diverse panel of six marketing professionals on the topics of Social Media, its ramifications on marketing today, our personal lives, and the lives of our younger generations. This panel discussion event was organized, hosted and moderated by... Continue Reading →

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