The Great Data Migration – Part One

I don’t care who doubts our ability to succeed, as long as it’s nobody on my team. – Kobe Bryant, Los Angeles Lakers Guard Prepare For Takeoff Everyone, these days, is jettisoning on premise storage and sending their data to the cloud. The reasons are varied, but generally come down to two factors: time and... Continue Reading →

“Wow, is this really true??…. A recent article by Doug Henschen in InformationWeek (see full text below) mentions a prediction from Gartner that indicates CMO’s will outspend CIO’s on technology by 2017.  Even if this prediction is anywhere near true, it would be amazing and really shows the influence that digital marketing and associated analytics technologies... Continue Reading →

With the proliferation of user interaction data available from digital sales and marketing channels, marketers now have more valuable knowledge than ever on their customers and how they interact across various marketing channels.  Sources such as ecommerce sites, online video players, digital advertising systems and social media platforms like Facebook, Google +, Twitter and Pinterest... Continue Reading →

Tech Talk Thursday: Weighted Averaging with Apache Hive and SQL Server 2008 R2

By J’son Cannelos Partner/Principal Architect To Be Is To Do        -Shakespeare To Do Is To Be        - Voltaire DoBeDoBeDo           - Sinatra I recently had an interesting challenge with a client who wanted to see how long a particular group of users would watch an online video. Through a partnership with Video Content leader, Freewheel (http://www.freewheel.tv/),... Continue Reading →

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