I don’t care who doubts our ability to succeed, as long as it’s nobody on my team. – Kobe Bryant, Los Angeles Lakers Guard Prepare For Takeoff Everyone, these days, is jettisoning on premise storage and sending their data to the cloud. The reasons are varied, but generally come down to two factors: time and... Continue Reading →
On March 10th, eSage Group held its first Executive Evening Out at the exclusive Rainier Club in Downtown Seattle. The event was sponsored by Microsoft Advanced Analytics.
The eSage Group is a Marketing Data Analytics firm established in 1998, headquartered in Seattle, Washington, USA. We have Fortune 500 clients including Disney, the LA Times, and Microsoft. Our company is always on the lookout for talented developers at all levels in both Mexico and the US. We have worked hard to create a... Continue Reading →
Big data offers a lot of promise and opportunities for improving the way we do marketing. As floods of data pour in from social media, mobile, weblogs, digital advertising, CRM, POS, etc., companies need to effectively store it and develop robust analytics to mine the data for knowledge. By gaining new insights, marketers can tailor our marketing... Continue Reading →
“Wow, is this really true??…. A recent article by Doug Henschen in InformationWeek (see full text below) mentions a prediction from Gartner that indicates CMO’s will outspend CIO’s on technology by 2017. Even if this prediction is anywhere near true, it would be amazing and really shows the influence that digital marketing and associated analytics technologies... Continue Reading →
With the proliferation of user interaction data available from digital sales and marketing channels, marketers now have more valuable knowledge than ever on their customers and how they interact across various marketing channels. Sources such as ecommerce sites, online video players, digital advertising systems and social media platforms like Facebook, Google +, Twitter and Pinterest... Continue Reading →
We are excited about our partnership with Hortonworks and the value it adds to our customers needing to unlock the insights that are in Big Data! eSage Group leverages Hortonworks Data Platform to integrate Microsoft Office and Server tools with Big Data – extracting valuable marketing insights in just weeks SEATTLE – June 13, 2012 –... Continue Reading →
By J’son Cannelos Partner/Principal Architect To Be Is To Do -Shakespeare To Do Is To Be - Voltaire DoBeDoBeDo - Sinatra I recently had an interesting challenge with a client who wanted to see how long a particular group of users would watch an online video. Through a partnership with Video Content leader, Freewheel (http://www.freewheel.tv/),... Continue Reading →