Blockchain is a hot topic these days! What is it? What does it mean for marketing and analytics? Come to this month's LA Marketing Analytics Group Meetup to hear Miguel Morales & Sam Kim, Co-Founders of Kr8os, give a crash course in Blockchain and then discuss its use in Open Attribution Modeling and Programmatic Affiliate Marketing.... Continue Reading →
On March 10th, eSage Group held its first Executive Evening Out at the exclusive Rainier Club in Downtown Seattle. The event was sponsored by Microsoft Advanced Analytics.
It was quite a year for both the LA and Seattle Marketing Analytic MeetUps! We had terrific speakers share on current topics! In LA, we had Nevious Osborne of Beats by Dre talking effective dashboards, Peter Taylor of Belkin talking IoT analytics and Punnoose Isaac of Edmunds.com talking on how to build an analytics infrastructure, just... Continue Reading →
Last night at Cross Campus in Santa Monica, CA the Internet of Things Learning Lounge program played to a sold out venue.
Well it’s the week after our third “First Tuesday Monthly LA Marketing Analytics Group” speaker discussion in beautiful Santa Monica, CA where eSage Group together with the American Marketing Association Los Angeles brought us an event brimming with hopeful marketers, ready to take on the challenge of a fresh new year. The subject was Story Telling... Continue Reading →
This past Tuesday we had the honor of hearing Jason Gowans speak at the eSage Group hosted Marketing Analytics Meetup in Seattle. Jason is the Principle Architect at Nordstrom Data Labs and he spoke about ‘How Nordstrom Utilizes Human Intelligence to Blend Brick-and-mortar with Online Commerce’. It was fascinating to learn a sampling of some... Continue Reading →
On Tuesday the 19th, we held our monthly Seattle Analytics MeetUp at Fado's Irish Pub. The presentation this month was given by Tableau. They presented a case study on how Tableau uses their own product to drive marketing decisions. Standing room only for the very popular topic of data visualization! Jennifer Day, Director of Demand Generation and Mike... Continue Reading →
I came across this article the other day in Forbes.com. Its author reiterates that marketing functions are still very much operating in silo. Today, you need to engage the customer across multiple channels more so than ever, the data received from those tactics need to be looked at holistically. Ann Hall writes, "Anything less than an... Continue Reading →
ama los angeles & esage group presents Cross Channel Customer Engagement On September 12, 2013, AMA Los Angeles and eSage Group presents the first in a series of panels on Cross Channel Customer Engagement. Enjoy an evening of learning and lively discussion from industry experts including: Doug Barasch - Universal Music Group - Sr. Director... Continue Reading →