A Year in Review – LA and Seattle MeetUps

It was quite a year for both the LA and Seattle Marketing Analytic MeetUps! We had terrific speakers share on current topics! In LA, we had Nevious Osborne of Beats by Dre talking effective dashboards, Peter Taylor of Belkin talking IoT analytics and Punnoose Isaac of Edmunds.com talking on how to build an analytics infrastructure, just... Continue Reading →

eSage Group Does it Again With Monthly Event

Well it’s the week after our third “First Tuesday Monthly LA Marketing Analytics Group” speaker discussion in beautiful Santa Monica, CA where eSage Group together with the American Marketing Association Los Angeles brought us an event brimming with hopeful marketers, ready to take on the challenge of a fresh new year. The subject was Story Telling... Continue Reading →

How to assure poor ROI – Forbes.com

I came across this article the other day in Forbes.com. Its author reiterates that marketing functions are still very much operating in silo. Today, you need to engage the customer across multiple channels more so than ever, the data received from those tactics need to be looked at holistically. Ann Hall writes, "Anything less than an... Continue Reading →

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