Upcoming eSage Group Events

April 17th - Seattle T-Mobile has a very successful consumer business and a slick consumer marketing team that drives “un-carrier” moves that are increasing net new customers by 1 million or more a quarter. T-Mobile for Business is a fledgling organization that is leveraging a great consumer brand to create credibility and opportunities with businesses.... Continue Reading →

Building a Better Data Driven Organization

Marketing organizations today know they need to implement data driven decision-making processes to drive greater ROI in their sales and marketing investments, improve customer engagement and optimize overall growth and profitability.  But how do organizations rapidly get an infrastructure up and running if they don’t currently have the required BI Engineers and Technical Analysts available... Continue Reading →

April 17th’s Seattle Mktg Analytics Group – Building a Data Oriented Marketing Team – Gavin Warrener of T-Mobile

T-Mobile has a very successful consumer business and a slick consumer marketing team that drives “Un-Carrier” moves that are increasing net new customers by 1 million or more a quarter. T-Mobile for Business is a fledgling organization that is leveraging a great consumer brand to create credibility and opportunities with businesses. In his presentation, Gavin... Continue Reading →

May 1st’s LA Mktg Analytics Group – Storytelling with Data – Punnoose Isaac, Exec Director, Analytics @ Edmunds.com

Your organization is collecting and combining all kinds of data. The next step is to extract business value from it. To achieve that, you must be effective at communicating to stakeholders insights from your data through visuals and narrative. In his presentation, Punnoose Isaac, Executive Director of Analytics Development at Edmunds.com, will share data storytelling... Continue Reading →

April 3rd’s LA Mktg Analytics Group – Amanda Kozlowski, SVP of Digital Mktg @ Lionsgate

If you are in LA, join us on next Tuesday, April 3rd for networking, appetizers, drinks and an enlightening presentation with Amanda Kozlowski, SVP of Digital Marketing @ Lionsgate Entertainment. Amanda Kozlowski will share how non-direct to consumer brands, including in home entertainment, are looking to alternative means of sourcing conversion data including Automated Content... Continue Reading →

Sports Analytics: Integrating Predictive Athlete Performance & Mktg Campaigns – March 20th’s Seattle Mktg Analytics Meetup

Steve Fox, Principal Software Engineering Manager at Microsoft, will walk through Microsoft's experience in predictive sports analytics using machine learning built on Microsoft's Sports Performance Platform. He will discuss predicting injury and overall athlete wellness and how that translates to marketing the teams to corporate sponsors and fans. You can find Steve's LinkedIn profile here:... Continue Reading →

Building a Better Data Driven Organization

Building a Better Data Driven Organization Marketing organizations today know they need to implement data driven decision-making processes to drive greater ROI in their sales and marketing investments, improve customer engagement and optimize overall growth and profitability.  But how do organizations rapidly get an infrastructure up and running if they don’t currently have the required... Continue Reading →

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