July 10th’s LA Marketing Analytics Group – A “Start-Up” Reporting & Analytics Group is Born Out of Crisis @ Bank of America

During the financial crisis of 2007, investors started asking for mortgage loans to be purchased back at unprecedented volumes due to so many bad loans in the marketplace. Arm Loans with outrageous APR increases were maturing and loan recipients were defaulting at rates never seen before. The investors, who at one time purchased the loans... Continue Reading →

This Just In….LA Marketing Analytics Group Teaches Attendees About Using Data Science to Inform Values Based Marketing Campaigns

Thank You! …to everyone who joined us last Tuesday night for Ravi Iyer’s presentation on Using Data Science to Inform Values Based Marketing Campaigns. The slide deck from his presentation is now posted in our “Files” library at the LA Marketing Analytics Group home page: Group Homepage. Ravi Iyer is the Chief Data Scientist for Ranker and a consultant... Continue Reading →

eSage Group Does it Again With Monthly Event

Well it’s the week after our third “First Tuesday Monthly LA Marketing Analytics Group” speaker discussion in beautiful Santa Monica, CA where eSage Group together with the American Marketing Association Los Angeles brought us an event brimming with hopeful marketers, ready to take on the challenge of a fresh new year. The subject was Story Telling... Continue Reading →

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