What is the Internet of Things? Why should marketers care? RSVP Now to find out!

Internet of ThingsPlease join us in this lively evening event sponsored and organized by eSage Group with co-sponsors Pointmarc and Cloudera. Hear a panel of industry experts from the areas of Wearables, Home Security/Automation, and Automotive:

Duane Bedard from eSage Group, a thought leader in the marketing analytics space, will moderate a discussion delving into the Internet of Things, where are we today, what the future holds and how marketers can best be prepared to take advantage of it to improve effectiveness of marketing campaigns and develop new revenue streams.

The Learning Lounge is presented with PSAMA and DAA.

Details:

When: May 15, 2014 Time: 6:00pm – 9:00pm
Where: Club Sur 2109 First Avenue South SODO, just south of the Starbucks Center
Cost: $25 includes beverages (alcoholic and non) and appetizers Parking is free and readily available after 6pm on First and side streets.

RSVP Now IoT

 Check out the cool digs!

SUR Montage

DONT MISS IT!

 

Just announced! eSage Group’s Internet of Things Learning Lounge – May 15th

iot3A First-Hand Conversation on the Internet of Things

The Internet of Things will profoundly re-shape marketing. As objects in all corners of our lives become connected to the web what does it mean for brands and customers? To help provide insight, and a lively discussion, eSage Group and PSAMA has arranged a premium collection of senior-level thinkers from some of the area’s strongest brands, all together on one panel.

See first-hand how Alaska Airlines is evolving air travel, how Vivint is revolutionizing digital homes and how Nike continues to be an innovator in wearables all through understanding the opportunities from the Internet of Things.

Learning Lounge: An All-New Event Format

At the Learning Lounge, Seattle Marketing Analytics Group, PSAMA members, and non-members alike are invited to join together for an evening at SUR, one of Seattle’s most talked-about venues. Enjoy food and drink (ticket prices includes cocktails and light hors d’oeuvres) while learning from some of the Northwest’s most innovative brands how the Internet of Things is starting to re-shape marketing.

Expert Panel:

Details:

Date: May 15th, 21014

Location: Club SUR, SODO, 2901 1st Avenue S

Time: 6pm

Tickets are $25 for all Seattle Marketing Analytics Group members!

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Register here!

Special Thanks to our co-sponsors!

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The Learning Lounge is replacing the normal monthly MeetUp at Fado’s for the month of May. We will return to normal in June. 

If folks like it, The Learning Lounge will hopefully become a quarterly (or so) event.

The Shish List – Big Data at MarketMix

This article was posted by Shish Shirhar, Global Director of Big Data, Retail. He was one of our Making Big Data Smart Data panelists for last week’s PSAMA MarketMix.

http://blogs.msdn.com/b/shishirs/archive/2014/03/27/bigdata-at-marketmix.aspx0312_MarketMix1_thumb_13BAE14D

Thanks to Duane Bedard & Tina Munro of eSageGroup, I participated in a panel discussion at MarketMix with the brilliant Data Scientists: Jason Gowans of Nordstrom and Jon Francis of Nike. Duane Bedard did an excellent job of moderating the conversation.  I love his skill of condensing everything we said to short soundbytes that were ready to go on twitter 🙂 , and they did with hashtag #MarketMix.

Jon Francis shared interesting insights on the work he does on the ecommerce business at Nike. Jason Gowans runs the Nordstrom Data Lab and shared his perspectives on what it takes to walk the thin line between providing great customer experience through personalization and becoming “creepy”. We discussed where Big Data has proven value and where it has disappointed; talked about how Marketers can benefit from Big Data Analytics and what kind of data is useful for enhancing insights.

I spoke with several people in the audience after the session and one of the questions that stood out was: “How can we start small, working with multiple data sources?” My recommendation is to have a look at a tool that you most likely already have: Excel. Excel 2013 has some interesting new capabilities with PowerBI. The democratization of data and the democratization of tools is empowering everyone to get started working with multiple datasets, combine them and create great visualizations to derive insights. Check out some of the examples from my previous blog posts:

  1. Analyzing Seattle 911 Data using PowerBI
  2. Using Power Map to Analyze Public Retailer Data
  3. Visualizing Wal-mart
  4. Lets visualize Beer because it’s 5 pm somewhere
  5. How To: Visualize Real Time Flight Data & Correlate with Local Airport Weather

Happy Hour with the Moon Man

Last night I had Happy Hour with “The Moon Elevator Guy” or as I, one of the 80’s generation, like to call him…The Moon Man…(Think MTV for all of you that don’t get the reference).Micheal Laine LiftPort

Actually, his name is Michael Laine and he is working not only on the lunar elevator, but also some other really cool space related technologies!!! His company is LiftPort. Fascinating story! Good, not so good, ugly, and excellent, all in one!!!

He is truly a visionary! A man with incredible goals and the courage to pursue them while bringing along an amazing worldwide team of brilliant scientists, designers, etc.  Seriously cool!! If you want to hear him speak, he is going to be the Lunch Keynote at this year’s PSAMA MarketMix on Market 26th! Check it out! www.marketmix.org  #SpaceElevator

This Just In….LA Marketing Analytics Group Teaches Attendees About Using Data Science to Inform Values Based Marketing Campaigns

Thank You!
…to everyone who joined us last Tuesday night for Ravi Iyer’s presentation on Using Data Science to Inform Values Based Marketing Campaigns. The slide deck from his presentation is now posted in our “Files” library at the LA Marketing Analytics Group home page: Group Homepage. Ravi Iyer is the Chief Data Scientist for Ranker and a consultant on Zenzi’s Social Values project.  He combines years of technical expertise with a PhD in psychology from the University of Southern California.  He publishes regularly in top scholarly journals and his research on moral psychology has been featured in the Wall Street Journal, New York Times, the Atlantic, the Los Angeles Times, and at South by Southwest Interactive.

Here’s what Ravi covered on Tuesday night:
Many companies are seeking to align their brands with the values of their consumers.  However, values can mean many things to many people.  Successfully micro-targeting the right people with the right message is essential for forward thinking marketers in the age of “big data”.  In his talk, Ravi blended case studies, academic research, and techniques from data science to show practical ideas on how your next marketing campaign can leverage data to inform a more meaningful, value-based connection with customers. We explored concepts like “Why do people buy things?”, “Big Data applied to values”, and “Predicting things that matter.” Ravi’s presentation was a wonderful mix of psychology and marketing data analytics tenets, all of which he spoke about from real world experience using his psychology and data sciences background.

eSage Group and American Marketing Association Los Angeles are excited to bring you this monthly speaker series every first Tuesday of the month. We always enjoy an evening of light appetizers, beer and wine provided by eSage Group: a systems integration and analytics consultancy combining heavy lifting technical chops with front end analytics. We help organizations rapidly integrate and transform customer data across disparate sources and perform powerful cross-channel analytics to derive deeper insight and extract maximum value from marketing and sales data.

Thanks again to all who attended, and sorry we missed those of you who couldn’t make it.
We hope to see you all next month at our Making Big Data Smart Data: The Actionable Insight Journey panel discussion with panelists from Beats by Dre, PR Newswire, and Live Analytics.

Author: Rob Lawrence is Business Development Representative in Southern California for eSage Group, President Elect 2014-15 for The American Marketing Association and Organizer of the monthly first Tuesday LA Marketing and Analytics Group.

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eSage Group Does it Again With Monthly Event

Well it’s the week after our third “First Tuesday Monthly LA Marketing Analytics Group” speaker discussion in beautiful Santa Monica, CA where eSage Group together with the American Marketing Association Los Angeles brought us an event brimming with hopeful marketers, ready to take on the challenge of a fresh new year. The subject was Story Telling to Engage (and Measure!) with Doug Barasch of Universal Music Group. Held at the whimsical Areal Restaurant in the beachside area of Main St. Santa Monica, attendees enjoyed glasses of wine, pitchers of beer, margherita pizzas and assorted other appetizers compliments of eSage Group.

Seems you can’t attend any kind of sales or marketing event these days without hearing about story telling.  Whether you are promoting a new soft drink to consumers or a new cloud storage system to large business, stories that resonate, engage and make your product memorable to your audience are valuable tools.  But great stories don’t happen in a vacuum.  A good story teller knows his/her audience, knows their pain, and understands what will make them smile, nod their head and connect with the storyteller and her message.  That detailed knowledge of your audience, when they number in the 100s of thousands or millions can’t be one-on-one.  You need to augment insight, tribal knowledge and hunches with concrete data about your audience, from basic demographics to specific sentiment and sensitivity around key issues.

Our speaker this month, Doug Barasch presented a riveting tale of how he uses these deep audience analytics and relevant content to engage his audience, and sell more music. Using tools like Facebook games where users are challenged to find 13 Zombie Cats on Rob Zombies Facebook page to unlock a new track from his latest album for free. Or asking fans to submit pictures of themselves with lyrics to Lenny Kravitz song “Are You Gonna Go My Way” to ultimately be chosen and incorporated into a music video showing only fan submitted pictures. Another great success was when Doug and his team at UMG created a cross channel campaign for KISS. They created a mobile app that enabled fans to contribute stories about their first KISS concert, first album or first song (and they got some doozies!). The app created an environment for the sharing of stories to users’ personal Facebook pages, Twitter feeds and email accounts driving traffic back to the app. The app lead to the discovery of the larger KISSS catalog of music, and across the board increase in sales. This is how Doug attracts and retains customers, and he’s not even paying for content because it is user submitted, and ultimately owned by UMG – brilliant.

Another key to Doug’s success is that he is brave. One of the biggest takeaways for the evening was to not be afraid to experiment. Creating content that fans are excited about is a very creative activity and not all campaigns are going to be earth shattering. But you won’t know until you try. Also, don’t forget to measure your results: Doug uses smart URL’s to track his audience’s every move. This ultimately tells him what’s working and what’s not. This process of marketing using content is an ongoing process that is a part of an overall marketing strategy. By consistently creating and curating relevant content one can keep the audience engaged and coming back for more, and ultimately lead them to convert, whatever you are selling.

Last night’s event was a success. We had a packed house, great food and drink, interesting conversation, networking and a very relevant talk provided by a professional in marketing. I don’t know of any better way to kick off the New Year from a career or professional perspective than this type of event. If you missed it, fear not. We will be doing these every first Tuesday of the month into perpetuity. That means, you can sign up here: http://www.meetup.com/Los-Angeles-Marketing-Analytics-Group and always be aware of our next event. Hope to see you at the next one.

Speaker: Doug Barasch is a Digital/Social Media Storyteller as well as Senior Director Digital Marketing and Strategy at Universal Music Group.

Author: Rob Lawrence is Business Development Representative in Southern California for eSage Group, President Elect 2014-15 for The American Marketing Association and Organizer of the monthly first Tuesday LA Marketing and Analytics Group.ImageImageImageImage

Cross Channel Customer Engagement Panel – Sept 12th

CCCE Banner

ama los angeles &
esage group

presents

Cross Channel Customer Engagement

On September 12, 2013, AMA Los Angeles and eSage Group presents the first in a series of panels on Cross Channel Customer Engagement. Enjoy an evening of learning and lively discussion from industry experts including:

Today as marketers, we are faced with the challenge of allocating marketing spend across more channels than ever before – social, web, TV, print, mobile, digital advertising, email, etc.

  • How do we effectively evaluate the relevancy of a channel to our target customer?
  • How do we measure what channels will give us the biggest bang for our buck?
  • How can you influence the customer journey both on and off-line?
  • How do you attribute sales?
Register Now!
Transform Your Thinking
Date: September 12, 2013
Time: 6:30pm-9:30pm
Where: CAP Theatre 13752 Ventura Blvd Sherman Oaks, CA 91423
Cost: $35 for Members
$45 for Non-Members
$50 at Door
Cost includes entrance to event, light appetizers, and beverages

Register Now