April 3rd’s LA Mktg Analytics Group – Amanda Kozlowski, SVP of Digital Mktg @ Lionsgate

If you are in LA, join us on next Tuesday, April 3rd for networking, appetizers, drinks and an enlightening presentation with Amanda Kozlowski, SVP of Digital Marketing @ Lionsgate Entertainment. Amanda Kozlowski will share how non-direct to consumer brands, including in home entertainment, are looking to alternative means of sourcing conversion data including Automated Content... Continue Reading →

Building a Better Data Driven Organization

Building a Better Data Driven Organization Marketing organizations today know they need to implement data driven decision-making processes to drive greater ROI in their sales and marketing investments, improve customer engagement and optimize overall growth and profitability.  But how do organizations rapidly get an infrastructure up and running if they don’t currently have the required... Continue Reading →

Disrupting Hollywood Paradigms with Analytics

At the April 4th L.A. Marketing Analytics Group, Matt Marolda, Chief Analytics Office at Legendary Entertainment presented on Disrupting Hollywood Paradigms with Analytics. We were treated with some very interesting and thought provoking innovations that Matt and his team at Legendary Entertainment are working on to uncover powerful insights about mainstream box office audiences in the US and worldwide. This insightful information helps inform marketing tactics and overall production investment strategies.

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