April 3rd’s LA Mktg Analytics Group – Amanda Kozlowski, SVP of Digital Mktg @ Lionsgate

If you are in LA, join us on next Tuesday, April 3rd for networking, appetizers, drinks and an enlightening presentation with Amanda Kozlowski, SVP of Digital Marketing @ Lionsgate Entertainment. Amanda Kozlowski will share how non-direct to consumer brands, including in home entertainment, are looking to alternative means of sourcing conversion data including Automated Content... Continue Reading →

Marketing Attribution Preparedness

As a digital marketer, you have almost endless data at your fingertips. If impactful marketing attribution is your objective, you don’t need it all – just the right data: User Identifiers, Timestamps, Media Data, and Channel Data. Gather (and govern!) these four types of data to allow your attribution efforts to tell your story effectively.... Continue Reading →

Disrupting Hollywood Paradigms with Analytics

At the April 4th L.A. Marketing Analytics Group, Matt Marolda, Chief Analytics Office at Legendary Entertainment presented on Disrupting Hollywood Paradigms with Analytics. We were treated with some very interesting and thought provoking innovations that Matt and his team at Legendary Entertainment are working on to uncover powerful insights about mainstream box office audiences in the US and worldwide. This insightful information helps inform marketing tactics and overall production investment strategies.

The Future of Enterprise Analytics

Over the last couple weeks since the 2016 Hadoop Summit in San Jose, eSage Group has been discussing the future of big data and enterprise analytics.  Quick note – Data is data and data is produced by everything, thus big data is really no longer an important term. eSage Group is specifically focused on the... Continue Reading →

A Year in Review – LA and Seattle MeetUps

It was quite a year for both the LA and Seattle Marketing Analytic MeetUps! We had terrific speakers share on current topics! In LA, we had Nevious Osborne of Beats by Dre talking effective dashboards, Peter Taylor of Belkin talking IoT analytics and Punnoose Isaac of Edmunds.com talking on how to build an analytics infrastructure, just... Continue Reading →

Blog at WordPress.com.

Up ↑