Most CMOs today spend more on technology than many CTOs. With a new "shiny object" appearing daily, it's hard to know where to focus. What AdTech/MarTech tools should you be using? What 1st, 2nd, 3rd Party Data will improve your marketing? How do marketers make sense of it all? At January 9th's LA Marketing Analytics... Continue Reading →
Blockchain is a hot topic these days! What is it? What does it mean for marketing and analytics? Come to this month's LA Marketing Analytics Group Meetup to hear Miguel Morales & Sam Kim, Co-Founders of Kr8os, give a crash course in Blockchain and then discuss its use in Open Attribution Modeling and Programmatic Affiliate Marketing.... Continue Reading →
By ShiSh Shridhar, WW Director of Business Intelligence - Retail Sector, Microsoft You go shopping; let’s say it’s a national hardware store because you have a painting project you’ve decided to tackle this weekend. You have done your research online, chosen the paint and now you are at the store to pick up your supplies... Continue Reading →
At the April 4th L.A. Marketing Analytics Group, Matt Marolda, Chief Analytics Office at Legendary Entertainment presented on Disrupting Hollywood Paradigms with Analytics. We were treated with some very interesting and thought provoking innovations that Matt and his team at Legendary Entertainment are working on to uncover powerful insights about mainstream box office audiences in the US and worldwide. This insightful information helps inform marketing tactics and overall production investment strategies.
Over the last couple weeks since the 2016 Hadoop Summit in San Jose, eSage Group has been discussing the future of big data and enterprise analytics. Quick note – Data is data and data is produced by everything, thus big data is really no longer an important term. eSage Group is specifically focused on the... Continue Reading →
Last week in Downtown LA, eSage Group and Microsoft hosted an Executive Learning Lounge focused on understanding and influencing the customer journey. The concept is a complex one. I came across this great article in the November issue of Harvard Business Review. I hope you find it as insightful as I did. If you are in Seattle, we... Continue Reading →
The eSage Group is a Marketing Data Analytics firm established in 1998, headquartered in Seattle, Washington, USA. We have Fortune 500 clients including Disney, the LA Times, and Microsoft. Our company is always on the lookout for talented developers at all levels in both Mexico and the US. We have worked hard to create a... Continue Reading →
eSage Group is always on the lookout for talented developers at all levels. We have worked hard to create a company culture of sharp, quick learning, hardworking professionals who enjoy being part of a winning team with high expectations. As such, we hire self-motivated people with excellent technical abilities who also exhibit keen business acumen and... Continue Reading →