At the April 4th L.A. Marketing Analytics Group, Matt Marolda, Chief Analytics Office at Legendary Entertainment presented on Disrupting Hollywood Paradigms with Analytics. We were treated with some very interesting and thought provoking innovations that Matt and his team at Legendary Entertainment are working on to uncover powerful insights about mainstream box office audiences in the US and worldwide. This insightful information helps inform marketing tactics and overall production investment strategies.
Last week in Downtown LA, eSage Group and Microsoft hosted an Executive Learning Lounge focused on understanding and influencing the customer journey. The concept is a complex one. I came across this great article in the November issue of Harvard Business Review. I hope you find it as insightful as I did. If you are in Seattle, we... Continue Reading →
Use the Promo Code ESAGEVIP to save 35%! Today as marketers, we are faced with the challenge of allocating marketing spend across more channels than ever before - social, web, TV, print, mobile, digital advertising, email, etc. How do we effectively evaluate the relevancy of a channel to our target customer? How do we measure... Continue Reading →