The Future of Enterprise Analytics

Over the last couple weeks since the 2016 Hadoop Summit in San Jose, eSage Group has been discussing the future of big data and enterprise analytics.  Quick note – Data is data and data is produced by everything, thus big data is really no longer an important term. eSage Group is specifically focused on the... Continue Reading →

A Year in Review – LA and Seattle MeetUps

It was quite a year for both the LA and Seattle Marketing Analytic MeetUps! We had terrific speakers share on current topics! In LA, we had Nevious Osborne of Beats by Dre talking effective dashboards, Peter Taylor of Belkin talking IoT analytics and Punnoose Isaac of Edmunds.com talking on how to build an analytics infrastructure, just... Continue Reading →

Last night, eSage Group sponsored its 4th Seattle Marketing Analytics Group MeetUp. This month's presenter was Daniel Kissin, Sr. Analytics Manager at Expedia. The topic was: How to scientifically measure impact of TV advertisements on other channels, like websites, SEM and Online ads (or so-called 'halo' effect). Definitely a HOT topic for marketing these days!!... Continue Reading →

Repost: Breaking Down the Silos

I am reposting this because I have heard during several discussion over the past few days, how organizational silos are difficult to break down - harder than integrating the data.  Thoughts? Harvard Business Review recently published the article "Advertising Analytics 2.0" in which it discusses the unprecedented amount of data available to help marketers manage... Continue Reading →

Insights into Big Data and Marketing

Recently, I came across an article by Michael Brenner, VP of Marketing and Content Strategy for SAP and Forbes contributing author. He highlights that to derive value from Big Data, make sure that you start with a set up well thought out questions. He also refers to some tips that eSage Group's own Dean Bedard... Continue Reading →

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