This Just In….LA Marketing Analytics Group Teaches Attendees About Using Data Science to Inform Values Based Marketing Campaigns

Thank You! …to everyone who joined us last Tuesday night for Ravi Iyer’s presentation on Using Data Science to Inform Values Based Marketing Campaigns. The slide deck from his presentation is now posted in our “Files” library at the LA Marketing Analytics Group home page: Group Homepage. Ravi Iyer is the Chief Data Scientist for Ranker and a consultant... Continue Reading →

eSage Group supports Social Media Harvest 2013!

Earlier this month at Concordia University in Irvine, CA, students and business owners met and chatted with a diverse panel of six marketing professionals on the topics of Social Media, its ramifications on marketing today, our personal lives, and the lives of our younger generations. This panel discussion event was organized, hosted and moderated by... Continue Reading →

Starting With Hive

By Raul Overa, Software Engineer So you have Big Data stored in Hadoop and want to make it accessible to Non-Java programmers?  Hives lets you access your data without the need to create Map Reduce jobs .  They let you access your data with SQL-like language and takes cares of translating it into Map Reduce... Continue Reading →

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