At the April 4th L.A. Marketing Analytics Group, Matt Marolda, Chief Analytics Office at Legendary Entertainment presented on Disrupting Hollywood Paradigms with Analytics. We were treated with some very interesting and thought provoking innovations that Matt and his team at Legendary Entertainment are working on to uncover powerful insights about mainstream box office audiences in the US and worldwide. This insightful information helps inform marketing tactics and overall production investment strategies.
The landscape for marketing analytics solutions is more cluttered than ever with multiple options and approaches for marketing departments to consider. One option that we are seeing more and more of is a seductive offering that promises a simple, fast, nearly turnkey approach to getting analysis and insight from your growing stacks of data. The... Continue Reading →
On March 10th, eSage Group held its first Executive Evening Out at the exclusive Rainier Club in Downtown Seattle. The event was sponsored by Microsoft Advanced Analytics.
It was quite a year for both the LA and Seattle Marketing Analytic MeetUps! We had terrific speakers share on current topics! In LA, we had Nevious Osborne of Beats by Dre talking effective dashboards, Peter Taylor of Belkin talking IoT analytics and Punnoose Isaac of Edmunds.com talking on how to build an analytics infrastructure, just... Continue Reading →
This article was posted by Shish Shirhar, Global Director of Big Data, Retail. He was one of our Making Big Data Smart Data panelists for last week's PSAMA MarketMix. http://blogs.msdn.com/b/shishirs/archive/2014/03/27/bigdata-at-marketmix.aspx Thanks to Duane Bedard & Tina Munro of eSageGroup, I participated in a panel discussion at MarketMix with the brilliant Data Scientists: Jason Gowans of Nordstrom and... Continue Reading →
Use the Promo Code ESAGEVIP to save 35%! Today as marketers, we are faced with the challenge of allocating marketing spend across more channels than ever before - social, web, TV, print, mobile, digital advertising, email, etc. How do we effectively evaluate the relevancy of a channel to our target customer? How do we measure... Continue Reading →
Recently, I came across an article by Michael Brenner, VP of Marketing and Content Strategy for SAP and Forbes contributing author. He highlights that to derive value from Big Data, make sure that you start with a set up well thought out questions. He also refers to some tips that eSage Group's own Dean Bedard... Continue Reading →
As the quantity of valuable marketing data grows, so does the amount of untapped insight that can be extracted! As marketers, we want to use these insights as a “secret weapon” to better understand and engage with our customers and ultimately drive revenue. eSage Group’s Duane Bedard will lead a panel discussion with Brian Kao of AEG... Continue Reading →
What happens when you attend and volunteer at your local American Marketing Association Chapter here and there for just over a year? Well, not typically, but in our case you get asked to become the acting leader of your entire chapter. We’re happy to announce that our very own Southern California Business Developer, Rob Lawrence... Continue Reading →